http://blog.broadsign.com/digitalsignagedigest Connecting the digital signage community Tue, 13 May 2008 04:05:04 +0000 http://backend.userland.com/rss092 en Social networking sites are getting a lot of attention nowadays, due to their explosive growth. I agree, it's a huge phenomenon; all of a sudden - everyone is on either Facebook or MySpace, or both, my family included. USA Today published an article today, saying that social networks will assume ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/12/social-networks-vs-tv-networks-reminds-you-of-anything-like-some-past-bubbles/ I've consulted on hundreds of digital signage deployments and implementations globally over the last 5 years and a specific recurring structure has emerged with regards to technology, content and workflows for managing these networks. The purpose of this article is to identify the basics of a digital out of home ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/ DOOH Forum by Media Post, April 23, 2008, the Yale Club of New York, NY, NY. This was probably the most authoritative conference on DOOH. It gathered some of the best brains from the digital signage and mainstream advertising industries. The Forum was the first event on digital signage organized by Media Post, with ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/04/28/thoughts-from-the-digital-out-of-home-forum/ Last week the Traffic Audit Bureau (TAB) - the US Out-of-home media auditing organization - unveiled its new ratings system for the industry. Not only is the system a milestone for the outdoor ad business, but it also breaks new ground for media ratings as a whole, writes MediaWeek. Here ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/04/21/eyes-on-metric-to-revolutionize-ooh-ratings-mediaweek/ The Out-of-home media, along with internet, is doing well, despite the drop in overal ad spending. Media Life Magazine's Diego Vasquez quotes ZenithOptimedia Worldwide, "whose most recent forecast for U.S. spending has out-of-home spending growing by 11.2 percent this year, to $7.83 billion." According to Vasquez, next year ZenithOptimedia expects the OOH industry to ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/04/21/outlook-for-out-of-home-advertising-and-digital-ooh-amid-recession-good/ Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, reports Ad Age, quoting PQ Media's Alternative Media Forecast: 2008-2012, released last week. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/31/alternative-media-ad-spending-defies-slowing-economy-pq-media-report/ As of this upfront season, the US division of Starcom MediaVest Group (SMG) - one of the largest media communications companies, will only be buying media that can produce more advanced metrics. According to MediaWeek, "Starcom USA will no longer do business with unrated networks that are not measured by companies ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/24/no-metrics-no-buys-the-war-of-metrics-has-begun/ According to the recently released Arbitron study of digital billboards, the ads displayed on them drive traffic to local businesses, radio and TV stations and brand web sites,  have a high recall and successfully reach the elusive and desirable 18-34 year-old consumers, among other demographics. The study, commissioned by the Outdoor Advertising Association of ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/09/digital-billboard-ads-are-effective-and-liked-by-motorists-arbitron-study/ Most of the OAAA's newsletter this week was dedicated to digital billboards. OAAA president and CEO Nancy Fletcher writes that "Digital outdoor can provide opportunities for industry growth little imagined only a decade ago." The Federal Highway Administration ruling last fall that digital billboards were 'permissible' unleashed a flurry of new installations, pilots, ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/03/good-news-for-outdoor-advertising-growth-in-2007-and-acceptance-of-digital-billboards/ The end of analog broadcasting is exactly a year away in the US and everyone from The Commerce Department’s, National Telecommunications and Information Administration (NTIA) to Best Buy are looking at ways to help the 14 million US households that still depend on an analog signal. Vouchers will be mailed out to households so ... http://blog.broadsign.com/digitalsignagedigest/index.php/2008/02/20/the-end-of-tv-as-we-know-it/