Comments for Digital Signage Digest http://blog.broadsign.com/digitalsignagedigest Connecting the digital signage community Sat, 17 May 2008 18:16:53 +0000 http://wordpress.org/?v=2.2.2 Comment on Social Networks vs. TV Networks vs. Digital Out-of-Home Networks by David Weinfeld http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/12/social-networks-vs-tv-networks-reminds-you-of-anything-like-some-past-bubbles/#comment-2800 David Weinfeld Tue, 13 May 2008 14:12:23 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/12/social-networks-vs-tv-networks-reminds-you-of-anything-like-some-past-bubbles/#comment-2800 Very interesting and insightful post. Social networking sites are still struggling to monetize their large subscriber numbers because every sites' initial and primary goal was to gain subscribers. They figured that if you build it (large subscriber base) then the advertisers will come in truck loads. They need to ADAPT to the desires and behaviors of consumers. Facebook attempted to do this with their behavioral-targeting advertising platform with terrible results - subscribers rebelled against the open mining of their data. Social networking sites, much like TV networks, need to involve consumers in the conversation and illustrate that they value consumers' role in advertising. Digital Out-of-Home is such an exciting and powerful medium becasue it exists to deliver the right message at the right time. Its flexibility and targeting power allows advertisers to craft unique messages for alternate demographic groups. Advertising in today's media environment of choice and consumer power works as long as you bring consumers into the conversation. Social networking sites must find a way to provide their subscribers discernable value in advertising to them. Very interesting and insightful post. Social networking sites are still struggling to monetize their large subscriber numbers because every sites’ initial and primary goal was to gain subscribers. They figured that if you build it (large subscriber base) then the advertisers will come in truck loads. They need to ADAPT to the desires and behaviors of consumers. Facebook attempted to do this with their behavioral-targeting advertising platform with terrible results - subscribers rebelled against the open mining of their data.

Social networking sites, much like TV networks, need to involve consumers in the conversation and illustrate that they value consumers’ role in advertising.

Digital Out-of-Home is such an exciting and powerful medium becasue it exists to deliver the right message at the right time. Its flexibility and targeting power allows advertisers to craft unique messages for alternate demographic groups.

Advertising in today’s media environment of choice and consumer power works as long as you bring consumers into the conversation. Social networking sites must find a way to provide their subscribers discernable value in advertising to them.

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by Daniel Parisien http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2690 Daniel Parisien Fri, 09 May 2008 18:37:01 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2690 Thanks everyone for your feedback. Ed, we definitely are on the same page when it comes to monitoring display health. Our software has gone the extra mile and actually ties campaign performance reporting with display health where ad repetitions are not counted if the display is not proven to be healthy. It also (1) notifies the network operator so they can resolve the issue as quickly as possible and (2) runs some commands to try and fix the display if this is possible. Thanks everyone for your feedback.

Ed, we definitely are on the same page when it comes to monitoring display health. Our software has gone the extra mile and actually ties campaign performance reporting with display health where ad repetitions are not counted if the display is not proven to be healthy. It also (1) notifies the network operator so they can resolve the issue as quickly as possible and (2) runs some commands to try and fix the display if this is possible.

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by Tom Muniz http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2688 Tom Muniz Fri, 09 May 2008 17:03:40 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2688 Dan - kudos in taking the time to write this excellent and very informative Digital Signage treatise and sharing it with the industry. TM Dan - kudos in taking the time to write this excellent and very informative Digital Signage treatise and sharing it with the industry.

TM

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by Ed McCarty http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2534 Ed McCarty Mon, 05 May 2008 17:07:30 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2534 Thanks for the outstanding primer. One section that stands-out for me is 6. Self-Healing Capabilities. Based on feed back from our customer we have designed a controller to monitor the heath of the display and to send a message technicians/installer when the signage has fallen outside the parameters or has failed. How many times have we seen a 'dead' display and wondered if the advertisers knew the display was disabled? http://www.apollodisplays.com/Products/TFTControllerBoards/ARCB.html Thanks for the outstanding primer. One section that stands-out for me is 6. Self-Healing Capabilities.

Based on feed back from our customer we have designed a controller to monitor the heath of the display and to send a message technicians/installer when the signage has fallen outside the parameters or has failed.

How many times have we seen a ‘dead’ display and wondered if the advertisers knew the display was disabled?

http://www.apollodisplays.com/Products/TFTControllerBoards/ARCB.html

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by Jeff Geng http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2524 Jeff Geng Mon, 05 May 2008 07:13:32 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2524 When I read it the first time, it seemed to be a digital signage 101 and when I read the second time, it became a 201. Great source of information for planning, executing and operating! When I read it the first time, it seemed to be a digital signage 101 and when I read the second time, it became a 201. Great source of information for planning, executing and operating!

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by New industry primer is a good, long read « sixteen:nine - the digital signage blog http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2479 New industry primer is a good, long read « sixteen:nine - the digital signage blog Sat, 03 May 2008 14:45:06 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2479 [...] posted a primer on the industry that be pretty much essential reading for anyone coming into the [...] […] posted a primer on the industry that be pretty much essential reading for anyone coming into the […]

]]> Comment on The Science of Signage: A Digital Out-of-Home Primer by Enrico http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2453 Enrico Fri, 02 May 2008 22:23:02 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2453 I've just started working for a company that realize digital signage systems in Italy. I'm a project manager and soon I'll have to manage the installation of hundreds of displays. In the meantime I'm trying to find the most valuable resources on the web to learn as much as I can, mostly to be able to address the most frequent problems before I step into them (as I surely will). This post, and this blog, looks really interesting and I've just bookmarked it to study it later. Thank you very much! I’ve just started working for a company that realize digital signage systems in Italy. I’m a project manager and soon I’ll have to manage the installation of hundreds of displays. In the meantime I’m trying to find the most valuable resources on the web to learn as much as I can, mostly to be able to address the most frequent problems before I step into them (as I surely will). This post, and this blog, looks really interesting and I’ve just bookmarked it to study it later. Thank you very much!

]]> Comment on No Metrics - No Buys: the War of Metrics Has Begun by Christien http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/24/no-metrics-no-buys-the-war-of-metrics-has-begun/#comment-1389 Christien Tue, 01 Apr 2008 17:47:04 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/03/24/no-metrics-no-buys-the-war-of-metrics-has-begun/#comment-1389 What is the most effective method you've seen for DOOH? What is the most effective method you’ve seen for DOOH?

]]> Comment on Have your Say: by Manish Kapileshwar http://blog.broadsign.com/digitalsignagedigest/index.php/2007/09/12/how-to-build-your-digital-signage-rate-card/#comment-1220 Manish Kapileshwar Tue, 25 Mar 2008 15:14:28 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2007/09/12/how-to-build-your-digital-signage-rate-card/#comment-1220 I have prepared a financial statement for Digital Signage Business Model where the customer generates extra revenue by selling slots to advertisers apart from internal Branding which i would first like to verify with you & than share with others. I have prepared a financial statement for Digital Signage Business Model where the customer generates extra revenue by selling slots to advertisers apart from internal Branding which i would first like to verify with you & than share with others.

]]> Comment on Opportunity to See is Not Shopper Engagement Yet by Juri Hatzenbiller (KUDRYAVTSEV) http://blog.broadsign.com/digitalsignagedigest/index.php/2007/10/26/opportunity-to-see-is-not-shopper-engagement-yet/#comment-1138 Juri Hatzenbiller (KUDRYAVTSEV) Sat, 22 Mar 2008 19:32:20 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2007/10/26/opportunity-to-see-is-not-shopper-engagement-yet/#comment-1138 Dear NURLAN ! Just a word of appreciation for your business and your company I am writing in response to inform you that nowdays I live in Germany, and my tel: 05761 - 7123. Yours faithfully: Herr Juri Hatzenbiller Dear NURLAN !
Just a word of appreciation for your business and your company
I am writing in response to inform you that nowdays I live in
Germany, and my tel: 05761 - 7123.
Yours faithfully: Herr Juri Hatzenbiller

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