2008 Was a Tipping Point for Digital Signage: Lyle Bunn

Industtry analyst Lyle Bunn says 2008 was a decisive year for digital signage. Lyle published an excellent review of the year that starts with: “… After several years of sustained hard effort industry maturity was evident on a broad range of fronts.”

If you have not had time to read the abundant news on digital signage throughout the year, don’t get upset, just read this one article and you’ll know almost everything you need to know about the state of the industry and the outlook for 2009.

Getting back to the subject of what name should the industry adopt that Brian Dusho and I discussed in the previous post, Lyle confirmed that ‘digital signage’ is currently the most used name, despite the attempts of various groups to introduce other names. Besides, ‘digital signage’ doesn’t have the connotaion of being part of ‘out-of-home’ media. The latter has lately become rather a liability than an asset, as Outdoor/out-of-home bucket is ‘the last one to plan and the first one to cut’ when it comes to media plans and budgeting.

Click here to read Lyle Bunn’s article.

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