Grow Your Digital Signage Business, Not Overhead

June 5th, 2008 Nurlan Urazbaev

“Digital billboards and digital signage networks in retail are driving the rapid expansion of outdoor/out-of-home advertising, rivaling the Internet as the fastest-growing advertising medium. What’s fueling this growth? The ability to reach elusive consumers while they are out of home — and especially while they are shopping. The ability to customize each message to audiences at any location and even at any area within a location is another unique value for marketers. That said, a number of challenges still prevent the digital out-of-home from joining the ranks of mainstream media.

While screens are the most visible component of digital signage, the critical part of any network is the software that powers it. One of the obstacles to faster growth has been the lack of software platforms that could accommodate the necessary functionality without being cost-prohibitive to network owners,” – this is an excerpt from a MediaPost’s article based on BroadSign’s white paper on digital signage software distribution models.

You can find the full version of the white paper here. 

Entry Filed under: Digital Signage Evolution, The Big Picture, Uncategorized