Comments on: The Science of Signage: A Digital Out-of-Home Primer http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/ Connecting the digital signage community Fri, 04 Jul 2008 13:29:15 +0000 http://wordpress.org/?v=2.2.2 By: Daniel Parisien http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2690 Daniel Parisien Fri, 09 May 2008 18:37:01 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2690 Thanks everyone for your feedback. Ed, we definitely are on the same page when it comes to monitoring display health. Our software has gone the extra mile and actually ties campaign performance reporting with display health where ad repetitions are not counted if the display is not proven to be healthy. It also (1) notifies the network operator so they can resolve the issue as quickly as possible and (2) runs some commands to try and fix the display if this is possible. Thanks everyone for your feedback.

Ed, we definitely are on the same page when it comes to monitoring display health. Our software has gone the extra mile and actually ties campaign performance reporting with display health where ad repetitions are not counted if the display is not proven to be healthy. It also (1) notifies the network operator so they can resolve the issue as quickly as possible and (2) runs some commands to try and fix the display if this is possible.

]]> By: Tom Muniz http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2688 Tom Muniz Fri, 09 May 2008 17:03:40 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2688 Dan - kudos in taking the time to write this excellent and very informative Digital Signage treatise and sharing it with the industry. TM Dan - kudos in taking the time to write this excellent and very informative Digital Signage treatise and sharing it with the industry.

TM

]]> By: Ed McCarty http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2534 Ed McCarty Mon, 05 May 2008 17:07:30 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2534 Thanks for the outstanding primer. One section that stands-out for me is 6. Self-Healing Capabilities. Based on feed back from our customer we have designed a controller to monitor the heath of the display and to send a message technicians/installer when the signage has fallen outside the parameters or has failed. How many times have we seen a 'dead' display and wondered if the advertisers knew the display was disabled? http://www.apollodisplays.com/Products/TFTControllerBoards/ARCB.html Thanks for the outstanding primer. One section that stands-out for me is 6. Self-Healing Capabilities.

Based on feed back from our customer we have designed a controller to monitor the heath of the display and to send a message technicians/installer when the signage has fallen outside the parameters or has failed.

How many times have we seen a ‘dead’ display and wondered if the advertisers knew the display was disabled?

http://www.apollodisplays.com/Products/TFTControllerBoards/ARCB.html

]]> By: Jeff Geng http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2524 Jeff Geng Mon, 05 May 2008 07:13:32 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2524 When I read it the first time, it seemed to be a digital signage 101 and when I read the second time, it became a 201. Great source of information for planning, executing and operating! When I read it the first time, it seemed to be a digital signage 101 and when I read the second time, it became a 201. Great source of information for planning, executing and operating!

]]> By: New industry primer is a good, long read « sixteen:nine - the digital signage blog http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2479 New industry primer is a good, long read « sixteen:nine - the digital signage blog Sat, 03 May 2008 14:45:06 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2479 [...] posted a primer on the industry that be pretty much essential reading for anyone coming into the [...] […] posted a primer on the industry that be pretty much essential reading for anyone coming into the […]

]]> By: Enrico http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2453 Enrico Fri, 02 May 2008 22:23:02 +0000 http://blog.broadsign.com/digitalsignagedigest/index.php/2008/05/02/the-science-of-signage-a-digital-out-of-home-primer/#comment-2453 I've just started working for a company that realize digital signage systems in Italy. I'm a project manager and soon I'll have to manage the installation of hundreds of displays. In the meantime I'm trying to find the most valuable resources on the web to learn as much as I can, mostly to be able to address the most frequent problems before I step into them (as I surely will). This post, and this blog, looks really interesting and I've just bookmarked it to study it later. Thank you very much! I’ve just started working for a company that realize digital signage systems in Italy. I’m a project manager and soon I’ll have to manage the installation of hundreds of displays. In the meantime I’m trying to find the most valuable resources on the web to learn as much as I can, mostly to be able to address the most frequent problems before I step into them (as I surely will). This post, and this blog, looks really interesting and I’ve just bookmarked it to study it later. Thank you very much!

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