New Digital Signage Deployments May Slowdown in 2008, but Will Pick up in 2009: Platt Retail Institute

January 17th, 2008 Nurlan Urazbaev

Steven Platt offered his forecast on “adoption and deployment of digital communication networks” (another term for digital signage networks) for 2008-09 on digitalsignageweekly.com .

The director of Platt Retail Institute states that going into 2008, there is an increased level of activity in deployment of networks, raising capital and mergers/acquisitions in North America, Europe, parts of Middle Eats and China.

At the same time, Platt points out that retail, being the largest sector prospect, is also the slowest one to adopt new technology projects. Since many retailers consider digital signage a non-core activity, investment in those projects will remain slow until late 2008, hampered by the imminent ‘mild recession’.

On a positive note, the analyst is seeing that “…longer-term, retail network successes are starting to outnumber the failures. In time, such an investment will be viewed as core to a retailer’s business.”

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