Comments on: CBS Outdoor To Replace Static Posters in the Tube: the World’s Biggest Outdoor Contract? http://blog.broadsign.com/digitalsignagedigest/index.php/2007/10/04/cbs-outdoor-to-replace-static-posters-in-the-tube-the-worlds-biggest-outdoor-contract/ Connecting the digital signage community Sun, 28 Sep 2008 16:33:19 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: lars http://blog.broadsign.com/digitalsignagedigest/index.php/2007/10/04/cbs-outdoor-to-replace-static-posters-in-the-tube-the-worlds-biggest-outdoor-contract/comment-page-1/#comment-44 lars Mon, 08 Oct 2007 14:33:39 +0000 http://www.broadsign.com/digitalsignagedigest/index.php/2007/10/04/cbs-outdoor-to-replace-static-posters-in-the-tube-the-worlds-biggest-outdoor-contract/#comment-44 London Underground originally approved an infrared sensor placed in the tunnel to trigger the projector to stop displaying as a train entered the station. Another senor would be activated as the train left the station to turn it on again. The projector actually displays black rather than turning off. DPI provide the projector technology to display bright HD images onto curved surfaces, with Telentice the back-end booking, delivery and playout system. It will be interesting to see how passengers will react to CBS plans to only show advertising. London Underground originally approved an infrared sensor placed in the tunnel to trigger the projector to stop displaying as a train entered the station. Another senor would be activated as the train left the station to turn it on again. The projector actually displays black rather than turning off.
DPI provide the projector technology to display bright HD images onto curved surfaces, with Telentice the back-end booking, delivery and playout system.
It will be interesting to see how passengers will react to CBS plans to only show advertising.

]]> By: HD Ad projections on Tube platforms « sixteen:nine - the digital signage blog http://blog.broadsign.com/digitalsignagedigest/index.php/2007/10/04/cbs-outdoor-to-replace-static-posters-in-the-tube-the-worlds-biggest-outdoor-contract/comment-page-1/#comment-34 HD Ad projections on Tube platforms « sixteen:nine - the digital signage blog Fri, 05 Oct 2007 12:30:27 +0000 http://www.broadsign.com/digitalsignagedigest/index.php/2007/10/04/cbs-outdoor-to-replace-static-posters-in-the-tube-the-worlds-biggest-outdoor-contract/#comment-34 [...] My colleague, Nurlan Urazbaev, dug up a litlle more on the tech side and posted in the BroadSign blog. [...] [...] My colleague, Nurlan Urazbaev, dug up a litlle more on the tech side and posted in the BroadSign blog. [...]

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