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7 comments September 12th, 2007
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2 comments September 12th, 2007
Following ‘a two-year research methods and technology trial’, InStore Broadcasting Network (IBN) has signed a contract with Arbitron to measure the audience of IBN’s in-store audio network in 200 Walgreens drug stores in the Houston-Galveston DMA.
According to this report by MediaBuyerPlanner, Arbitron will be using the existing panel of consumers who are carrying the company’s PPM device as part of Arbitron’s syndicated radio ratings service.
MediaWeek says Arbitron is planning to roll out its PPM ratings service to the top 50 markets over the next three years.
Arbitron’s rival Nielsen Media Research started measuring in-store media audience a few years ago using a more traditional “intercept” interview methodology. AdSpace, a US digital signage operator commissioned Nielsen Media Research in July, 2007 to measure the audience of its network in shopping malls, says MediaDailyNews.
The same article points out that ‘Competition to measure the emerging fields of in-store media and place-based video is heating up. In late February, TNS acquired Sorensen Associates to bolster its in-store media-measurement capabilities. TNS is positioning itself as a major competitor to Nielsen In-Store–a newly formed division of NielsenConnect, recently launched to give clients a holistic, global view of different types of media effectiveness.
At the same time, major media agencies are setting up their own in-store services. For example, Mediaedge:cia acquired Retail Media Link and relaunched it as MEC Retail in March 2006.’, says MediaDailyNews.
Add comment September 12th, 2007
Last night Jay Leno’s show guest, trying to be funny, said: “You know Jay, this is between you and me, I don’t want anyone else to know this.” Jay Leno replied: “Don’t worry, this is NBC, nobody’s watching!”
Jokes aside, Advertising Age reports today that ‘U.S. ad spending in the first half of this year slipped to $72.59 billion, a 0.3% decline from the first half of 2006, as the second quarter repeated the falloff of the first.’ The lion’s share of the ad spend is still network TV, but the ratio is slowly changing.
This drop is happening while ‘media sellers’ costs are rising fast. Even more unsettling, this is the first time since 2001 that media ad spending has fallen for two quarters in a row, according to TNS Media Intelligence, which produced today’s numbers. ‘
It is quite noteworthy that amidst the general slump, everything ‘targeted’ is on the rise: cable TV, consumer magazines, ethnic media (Spanish magazines), as well as the Internet and Outdoor. The Internet numbers would have been much higher if they had included the paid search.
Also important, I think, is the fact that the downturn in ad spending happened while the economy had been strong, which might be an indicator that advertisers are simply reluctant to keep throwing huge sums into the ‘black hole’ of network TV, with its shrinking audiences and low accountability. I heard from ad execs and analysts that there is money there, put aside, waiting for the digital signage ad space (and other new media) to be standardized for easier buying, and measured for ad ROI.Â
Great stats by TNS Media Intelligence!
2 comments September 11th, 2007
Continuing to outpace other traditional media segments, out-of-home advertising revenue grew 7.9 percent in the first half of the year to $2.2 billion, according to figures released by the Outdoor Advertising Association of America.
At the same time, another news story reports that Internet advertising sales are about to overtake radio for the first time:
Sounds like a good time to be in the new media business…
Add comment September 10th, 2007
It is interesting to see how many headlines playing with the ’signs’ and ‘times’ words have appeared in recent years. Here is one of the latest articles of the series, another bird’s eye view of the industry by an outside observer.
The market growth projections, though, seem to be outdated, as they were taken from a 2005 report by Frost and Sullivan. I would say, a year in digital signage equals at least 5 years in traditional media, in terms of pace of change. We need updated projections please! Anyone?
And, another recent market snapshot, this one from an American Chronicle writer who says that “digital signage moves rapidly into the future of mainstream communication.”
Add comment September 10th, 2007
Of the 450,000 billboards around the country, about 500 are digital, all erected within the past two years or so. Hundreds more are planned to go up later this year and in 2008, according to the Outdoor Advertising Association of America. Federal regulators and opponents debate the legal status of the technology that makes digital billboards possible, as described in this article by USA Today.
According to the Houston Chronicle, the legal debate is also underway in Texas, where the opponents claim digital billboards ’would pose a new distraction that could not only be unattractive but threaten driver safety by drawing too much attention.’ Read more.
Add comment September 8th, 2007
The global market for digital signage displays is currently more than $1.5 billion and projected to exceed $3.5 billion by 2009, according to DisplaySearch. A good insight into the ’screen’ component of digital signage, with cost examples and a look at the emerging technologies.
Add comment September 8th, 2007
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