Industry Growth Stats: a Quick Refresh

September 24th, 2007 Nurlan Urazbaev

This piece, published today, says the InfoTrends study that came out this summer, valued the narrowcasting industry (in this context meaning digital signage) at $1.1billion at the end of 2006, claiming an installed base of 630,000 screens at 97,000 sites.

“Compared to the 2004 statistics,” says the preamble to the study, ”these numbers represent a CAGR (compound annual growth rate) of 56%. This growth marks the first time that the narrowcasting industry has exceeded previous estimations and represents a significant turning point.

North American Narrowcasting Industry Revenue 2006-2011

By 2011, InfoTrends sees North American digital signage revenues exceeding $2.5bn.

An earlier study, by Profitable Channels, estimates the ad spending on Out-of-Home digital media in 2006 at $1.2 billion. The research summary says Out-of-Home digital ad networks are part of the new digital media ’slice of the marketing and communications pie’, which grows at a rate of over 20% a year.

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