Continuing to outpace other traditional media segments, out-of-home advertising revenue grew 7.9 percent in the first half of the year to $2.2 billion, according to figures released by the Outdoor Advertising Association of America.
At the same time, another news story reports that Internet advertising sales are about to overtake radio for the first time:
Sounds like a good time to be in the new media business…
September 10th, 2007
It is interesting to see how many headlines playing with the ’signs’ and ‘times’ words have appeared in recent years. Here is one of the latest articles of the series, another bird’s eye view of the industry by an outside observer.
The market growth projections, though, seem to be outdated, as they were taken from a 2005 report by Frost and Sullivan. I would say, a year in digital signage equals at least 5 years in traditional media, in terms of pace of change. We need updated projections please! Anyone?
And, another recent market snapshot, this one from an American Chronicle writer who says that “digital signage moves rapidly into the future of mainstream communication.”
September 10th, 2007