The advance of digital billboards: advertisers want them, neighbours are not so sure…

September 8th, 2007 Nurlan Urazbaev

Of the 450,000 billboards around the country, about 500 are digital, all erected within the past two years or so. Hundreds more are planned to go up later this year and in 2008, according to the Outdoor Advertising Association of America. Federal regulators and opponents debate the legal status of the technology that makes digital billboards possible, as described in this article by USA Today.

According to the Houston Chronicle, the legal debate is also underway in Texas, where the opponents claim digital billboards ’would pose a new distraction that could not only be unattractive but threaten driver safety by drawing too much attention.’ Read more.

Entry Filed under: Digital Signage Evolution, The Big Picture, Uncategorized